The quality as a competitive factor of the spa destination

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F17%3A43911852" target="_blank" >RIV/62156489:43110/17:43911852 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

The quality as a competitive factor of the spa destination

Popis výsledku v původním jazyce

A tourist destination is a unit of economic competition and in the competitive environment it fights for visitors&apos; favour through the quality of its offer. The paper presents the research aimed at identifying the key factors of a spa destination in Slovakia. Then, the relation between the results is researched, which means the revealed significance of the factors in the context of the gender and the age of the visitors and the linkage to the loyalty towards the destination. The primary data were obtained through a questionnaire survey. The research sample was created by the intentional quota selection with the range of 419 respondents. The importance of only three factors is influenced by the gender of the respondents (the security in the destination, information, communication before arrival, the level of personnel quality in tourism services); concerning the age of the respondents the dependency was proved in case of 5 out of 20 evaluated quality factors of the spa destination. In case of 6 factors the direct impact on loyalty towards the destination was confirmed (for instance, the image and the uniqueness of the destination or the offer of specialized spa services and procedures). The factors of quality can be used as the tools for evaluating the competitiveness of the spa destination, they can support effective quality management and, last but not least, they can enable effective targeting of marketing communication strategy of the destination as well as the service providers in the spa destination.

Název v anglickém jazyce

The quality as a competitive factor of the spa destination

Popis výsledku anglicky

A tourist destination is a unit of economic competition and in the competitive environment it fights for visitors&apos; favour through the quality of its offer. The paper presents the research aimed at identifying the key factors of a spa destination in Slovakia. Then, the relation between the results is researched, which means the revealed significance of the factors in the context of the gender and the age of the visitors and the linkage to the loyalty towards the destination. The primary data were obtained through a questionnaire survey. The research sample was created by the intentional quota selection with the range of 419 respondents. The importance of only three factors is influenced by the gender of the respondents (the security in the destination, information, communication before arrival, the level of personnel quality in tourism services); concerning the age of the respondents the dependency was proved in case of 5 out of 20 evaluated quality factors of the spa destination. In case of 6 factors the direct impact on loyalty towards the destination was confirmed (for instance, the image and the uniqueness of the destination or the offer of specialized spa services and procedures). The factors of quality can be used as the tools for evaluating the competitiveness of the spa destination, they can support effective quality management and, last but not least, they can enable effective targeting of marketing communication strategy of the destination as well as the service providers in the spa destination.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

<a href="/cs/project/GA15-21179S" target="_blank" >GA15-21179S: Hodnocení kvality destinace cestovního ruchu</a><br>

Návaznosti

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Rok uplatnění

2017

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Management and economics in manufacturing: Proceedings of scientific papers

ISBN

978-80-228-2993-9

ISSN

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e-ISSN

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Počet stran výsledku

6

Strana od-do

38-43

Název nakladatele

Technická univerzita vo Zvolene

Místo vydání

Zvolen

Místo konání akce

Zvolen

Datum konání akce

5. 10. 2017

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

000431393000006