Current trends of employers' brands and strategies to improve the attractiveness of employers

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F18%3A43914365" target="_blank" >RIV/62156489:43110/18:43914365 - isvavai.cz</a>

Výsledek na webu

<a href="http://dx.doi.org/10.20472/IAC.2018.043.050" target="_blank" >http://dx.doi.org/10.20472/IAC.2018.043.050</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.20472/IAC.2018.043.050" target="_blank" >10.20472/IAC.2018.043.050</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Current trends of employers' brands and strategies to improve the attractiveness of employers

Popis výsledku v původním jazyce

The article deals with the attitude of HR specialists to current HR trends. It addresses the question of building an employer&apos;s brand as a competitive advantage in the labor market. Companies have begun or are slowly starting to deal with the Employer Branding concept. They do not want to leave anything to chance and want to manage their business with a long-term perspective. With a long-term perspective which helps firms to promote themselves on the external labor market in front of potential candidates and on the internal labor market in front of their own employees. This promotion must be able to address, attract, retain and motivate talented and qualified employees and ensure the engagement of their own employees. It is and will be a major challenge in recent years. Employer brand should serve as a useful organizational framework for strategic human resources management. For the purpose of these findings, an online survey is conducted every year, involving HR specialists. Research was conducted in 2014, 2015, 2016, 2017 and 2018. The analyzes of individual years were evaluated and the results are compared on a year-to-year basis. The results show four main recommendations for companies operating in the Czech Republic. This paper is a part of a research - project IGA (Internal Grant Agency) No. PEF_DP_2018004, Department of Management, FBE, MENDELU in Brno.

Název v anglickém jazyce

Current trends of employers' brands and strategies to improve the attractiveness of employers

Popis výsledku anglicky

The article deals with the attitude of HR specialists to current HR trends. It addresses the question of building an employer&apos;s brand as a competitive advantage in the labor market. Companies have begun or are slowly starting to deal with the Employer Branding concept. They do not want to leave anything to chance and want to manage their business with a long-term perspective. With a long-term perspective which helps firms to promote themselves on the external labor market in front of potential candidates and on the internal labor market in front of their own employees. This promotion must be able to address, attract, retain and motivate talented and qualified employees and ensure the engagement of their own employees. It is and will be a major challenge in recent years. Employer brand should serve as a useful organizational framework for strategic human resources management. For the purpose of these findings, an online survey is conducted every year, involving HR specialists. Research was conducted in 2014, 2015, 2016, 2017 and 2018. The analyzes of individual years were evaluated and the results are compared on a year-to-year basis. The results show four main recommendations for companies operating in the Czech Republic. This paper is a part of a research - project IGA (Internal Grant Agency) No. PEF_DP_2018004, Department of Management, FBE, MENDELU in Brno.

Druh

D - Stať ve sborníku

CEP obor

—

OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2018

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Proceedings of the 43rd International Academic Conference

ISBN

978-80-87927-79-3

ISSN

2336-5617

e-ISSN

neuvedeno

Počet stran výsledku

14

Strana od-do

283-296

Název nakladatele

International Institute of Social and Economic Sciences

Místo vydání

Praha

Místo konání akce

Lisabon

Datum konání akce

25. 9. 2018

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

—