How Does Generation Y Perceive Trade Fair Posters from Different Time Periods: An Eye-Tracking Experiment

Kód výsledku v IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F18%3A43914991" target="_blank" >RIV/62156489:43110/18:43914991 - isvavai.cz</a>
Výsledek na webu
<a href="http://pefnet.mendelu.cz/wcd/w-rek-pefnet/pefnet2018_abstracts_web.pdf" target="_blank" >http://pefnet.mendelu.cz/wcd/w-rek-pefnet/pefnet2018_abstracts_web.pdf</a>
DOI - Digital Object Identifier
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Jazyk výsledku
angličtina
Název v původním jazyce
How Does Generation Y Perceive Trade Fair Posters from Different Time Periods: An Eye-Tracking Experiment
Popis výsledku v původním jazyce
This paper describes a study of visual communication, especially posters in a B2C relationship. Posters have long been used as a tool to promote fairs and exhibitions. The key elements to study were 17 posters from the different time period that used to promote to trade fairs to BVV Trade Fairs Brno. Eyetracking technology (n = 20) along with in-depth interviews (n = 20) were used to determine how trade fair posters affect people from generation Y. The aim of this study was to identify elements in posters which are attractive to people from generation Y.
Název v anglickém jazyce
How Does Generation Y Perceive Trade Fair Posters from Different Time Periods: An Eye-Tracking Experiment
Popis výsledku anglicky
This paper describes a study of visual communication, especially posters in a B2C relationship. Posters have long been used as a tool to promote fairs and exhibitions. The key elements to study were 17 posters from the different time period that used to promote to trade fairs to BVV Trade Fairs Brno. Eyetracking technology (n = 20) along with in-depth interviews (n = 20) were used to determine how trade fair posters affect people from generation Y. The aim of this study was to identify elements in posters which are attractive to people from generation Y.

Rok uplatnění
2018
Kód důvěrnosti údajů
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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