Perceptual Carrying Capacity and Trade Fairs - Eye Tracking Experiment

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F19%3A43917335" target="_blank" >RIV/62156489:43110/19:43917335 - isvavai.cz</a>

Výsledek na webu

<a href="https://doi.org/10.11118/ejobsat.v5i1.154" target="_blank" >https://doi.org/10.11118/ejobsat.v5i1.154</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.11118/ejobsat.v5i1.154" target="_blank" >10.11118/ejobsat.v5i1.154</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Perceptual Carrying Capacity and Trade Fairs - Eye Tracking Experiment

Popis výsledku v původním jazyce

This study was focused on application of perceptual carrying capacity concept in the environment of trade fairs. The main contribution of this study is exploration of customers&apos; attitude towards overcrowding at trade fairs as there is not known any study with focus on these events. For this purpose, the eye tracking experiment was conducted, where different images depicting different level of visitors were used. In addition, the aim of the study was to identify what is at the centre of people&apos;s attention when looking at photographs taken at trade fairs. The study was conducted with 30 respondents from generation Y. The results imply that the number of people is a very important factor in deciding whether to attend these events (in this case trade fairs) or not at all. Simultaneously the in-depth interviews showed that people tend to have more of a negative attitude towards both overcrowding and a low number of people perceived at an event. This study also suggests that the optimal number of people at trade fairs is not extreme, not too low or not too high.

Název v anglickém jazyce

Perceptual Carrying Capacity and Trade Fairs - Eye Tracking Experiment

Popis výsledku anglicky

This study was focused on application of perceptual carrying capacity concept in the environment of trade fairs. The main contribution of this study is exploration of customers&apos; attitude towards overcrowding at trade fairs as there is not known any study with focus on these events. For this purpose, the eye tracking experiment was conducted, where different images depicting different level of visitors were used. In addition, the aim of the study was to identify what is at the centre of people&apos;s attention when looking at photographs taken at trade fairs. The study was conducted with 30 respondents from generation Y. The results imply that the number of people is a very important factor in deciding whether to attend these events (in this case trade fairs) or not at all. Simultaneously the in-depth interviews showed that people tend to have more of a negative attitude towards both overcrowding and a low number of people perceived at an event. This study also suggests that the optimal number of people at trade fairs is not extreme, not too low or not too high.

Druh

J_SC - Článek v periodiku v databázi SCOPUS

CEP obor

—

OECD FORD obor

50204 - Business and management

Projekt

<a href="/cs/project/EF16_017%2F0002334" target="_blank" >EF16_017/0002334: Výzkumná infrastruktura pro mladé vědce</a><br>

Návaznosti

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)<br>S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2019

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

European Journal of Business Science and Technology

ISSN

2336-6494

e-ISSN

—

Svazek periodika

5

Číslo periodika v rámci svazku

1

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

9

Strana od-do

98-106

Kód UT WoS článku

—

EID výsledku v databázi Scopus

2-s2.0-85099937918