Current Aspects of Consumer Behaviour in Central European Countries

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F20%3A43918075" target="_blank" >RIV/62156489:43110/20:43918075 - isvavai.cz</a>

Výsledek na webu

<a href="https://doi.org/10.1007/978-3-030-47380-8_1" target="_blank" >https://doi.org/10.1007/978-3-030-47380-8_1</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1007/978-3-030-47380-8_1" target="_blank" >10.1007/978-3-030-47380-8_1</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Current Aspects of Consumer Behaviour in Central European Countries

Popis výsledku v původním jazyce

The paper deals with the issue of changes in consumer behaviour in connection with the ongoing changes in the lifestyles of members of society, focusing on the markets of the Czech Republic, Slovakia and Poland. Due to the multidisciplinarity of consumer behaviour, attention is paid to three areas of deeper research interest. The first area deals with the income level required in order for households to meet their needs. The EU SILC survey is the main data set. The differences in the income deciles of households revealed income inequalities, households living at the poverty line and those whose incomes do not reach the expenditure component of households. Welch&apos;s ANOVA is used to verify the differences in income. The second area of interest was from the results of an extensive questionnaire survey to identify the perception of their life situation by households themselves, and to understand their expectations for the future, by means of an analysis based on the model of multinomial logistic regression. The third area concerns the knowledge of consumer behaviour in terms of meeting the basic needs on the food market with a focus on the impact of food waste, based on a sample of Czech consumers. The investigation examined how consumer behaviour in marketing tools changes in relation to the amount of consumption. By using cluster analysis, three segments of consumers with similar behaviour and approaches to food waste were formed. Given the importance of the problem related to the amount of waste, including food, these segments as target groups offer the possibility of a suitable way of communicating and influencing their change in behaviour, resulting in reduced waste products.

Název v anglickém jazyce

Current Aspects of Consumer Behaviour in Central European Countries

Popis výsledku anglicky

The paper deals with the issue of changes in consumer behaviour in connection with the ongoing changes in the lifestyles of members of society, focusing on the markets of the Czech Republic, Slovakia and Poland. Due to the multidisciplinarity of consumer behaviour, attention is paid to three areas of deeper research interest. The first area deals with the income level required in order for households to meet their needs. The EU SILC survey is the main data set. The differences in the income deciles of households revealed income inequalities, households living at the poverty line and those whose incomes do not reach the expenditure component of households. Welch&apos;s ANOVA is used to verify the differences in income. The second area of interest was from the results of an extensive questionnaire survey to identify the perception of their life situation by households themselves, and to understand their expectations for the future, by means of an analysis based on the model of multinomial logistic regression. The third area concerns the knowledge of consumer behaviour in terms of meeting the basic needs on the food market with a focus on the impact of food waste, based on a sample of Czech consumers. The investigation examined how consumer behaviour in marketing tools changes in relation to the amount of consumption. By using cluster analysis, three segments of consumers with similar behaviour and approaches to food waste were formed. Given the importance of the problem related to the amount of waste, including food, these segments as target groups offer the possibility of a suitable way of communicating and influencing their change in behaviour, resulting in reduced waste products.

Druh

C - Kapitola v odborné knize

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2020

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název knihy nebo sborníku

Perspectives on Consumer Behaviour: Theoretical Aspects and Practical Applications

ISBN

978-3-030-47379-2

Počet stran výsledku

28

Strana od-do

3-30

Počet stran knihy

338

Název nakladatele

Springer International Publishing AG

Místo vydání

Cham

Kód UT WoS kapitoly

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