Multivariate Statistical Methods in Lifestyle Research

Kód výsledku v IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43310%2F11%3A00161794" target="_blank" >RIV/62156489:43310/11:00161794 - isvavai.cz</a>
Výsledek na webu
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Jazyk výsledku
angličtina
Název v původním jazyce
Multivariate Statistical Methods in Lifestyle Research
Popis výsledku v původním jazyce
The paper is concerned with market segmentation in terms of consumer lifestyle, values, attitudes and demographics in the apparel industry. First and foremost, the methodological background provides a theoretical treatment of multivariate statistical techniques assessing variability between data. Afterwards the practical use of psychographic and demographic information on example of target segment is demonstrated, findings are manifested within positioning map, and last but not least, the possible projection into advertising message to be communicated is suggested
Název v anglickém jazyce
Multivariate Statistical Methods in Lifestyle Research
Popis výsledku anglicky
The paper is concerned with market segmentation in terms of consumer lifestyle, values, attitudes and demographics in the apparel industry. First and foremost, the methodological background provides a theoretical treatment of multivariate statistical techniques assessing variability between data. Afterwards the practical use of psychographic and demographic information on example of target segment is demonstrated, findings are manifested within positioning map, and last but not least, the possible projection into advertising message to be communicated is suggested

Rok uplatnění
2011
Kód důvěrnosti údajů
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Podobné výsledky(10)