Marketing mix and purchasing behaviour of households in the Czech Republic.

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43310%2F11%3A00169528" target="_blank" >RIV/62156489:43310/11:00169528 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Marketing mix and purchasing behaviour of households in the Czech Republic.

Popis výsledku v původním jazyce

The chapter presents results of a nation-wide inquiry performed in the Czech Republic on the turn of years 2005/2006. The objective of this marketing research was to find out how the households buy foodstuffs, clothing, shoes, and home appliances (i.e. furniture, brown goods, white goods etc.) and how it is influenced by other variables, especially by marketing mix -- concenring product, price, place and promotion. When buying foodstuffs and home appliances, quality of goods was the most important of all variables under study. In case of clothes and shoes product parameters were mentioned as the most important (similarly as quality of foodstuffs and/or home appliances). Price, similarly as in case of foodstuffs, was mentioned less frequently as the variable influencing decision-making of people buying clothes, shoes and home appliances; quality and product parameters were mentioned as more important. Although the price was not of primary importance for Czech consumers, there were natur

Název v anglickém jazyce

Marketing mix and purchasing behaviour of households in the Czech Republic.

Popis výsledku anglicky

The chapter presents results of a nation-wide inquiry performed in the Czech Republic on the turn of years 2005/2006. The objective of this marketing research was to find out how the households buy foodstuffs, clothing, shoes, and home appliances (i.e. furniture, brown goods, white goods etc.) and how it is influenced by other variables, especially by marketing mix -- concenring product, price, place and promotion. When buying foodstuffs and home appliances, quality of goods was the most important of all variables under study. In case of clothes and shoes product parameters were mentioned as the most important (similarly as quality of foodstuffs and/or home appliances). Price, similarly as in case of foodstuffs, was mentioned less frequently as the variable influencing decision-making of people buying clothes, shoes and home appliances; quality and product parameters were mentioned as more important. Although the price was not of primary importance for Czech consumers, there were natur

Druh

C - Kapitola v odborné knize

CEP obor

AH - Ekonomie

OECD FORD obor

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Projekt

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Návaznosti

Z - Vyzkumny zamer (s odkazem do CEZ)

Rok uplatnění

2011

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název knihy nebo sborníku

International Consumer Behavior: A Mosaic of Eclectic Perspectives. Handbook on International Consumer Behavior

ISBN

978-0-9562471-3-1

Počet stran výsledku

9

Strana od-do

415-423

Počet stran knihy

522

Název nakladatele

Access Press UK

Místo vydání

Lancashire

Kód UT WoS kapitoly

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