Research of the Behavior of Consumers in the Insurance Market in the Czech Republic

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62690094%3A18450%2F12%3A50000184" target="_blank" >RIV/62690094:18450/12:50000184 - isvavai.cz</a>

Výsledek na webu

<a href="http://dx.doi.org/10.7441/joc.2012.02.02" target="_blank" >http://dx.doi.org/10.7441/joc.2012.02.02</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.7441/joc.2012.02.02" target="_blank" >10.7441/joc.2012.02.02</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Research of the Behavior of Consumers in the Insurance Market in the Czech Republic

Popis výsledku v původním jazyce

The purpose of this article is to familiarize with research aim, goal of which is to map out consumer behavior in the choice of insurance against death was carried out. This insured risk was chosen because for most insurers in the product offering as oneof the key and it occurs within the highly competitive bid. At consumer behavior specification is also taken into account their classifying that can influence potential irrational behavior elements and help to clarify studied dilemma more (e.g. income brackets, age or other demographic information). Results will contribute to decision-making theory enrichment in given specific segment. From view of practice, they will be used in co-operative institution with the aim of a better client comprehension, product optimization and thereby contracts decline prevention and permanent clientele expansion. The results of the research project showed that most consumers under the influence of certain factors act irrationally. These factors include m

Název v anglickém jazyce

Research of the Behavior of Consumers in the Insurance Market in the Czech Republic

Popis výsledku anglicky

The purpose of this article is to familiarize with research aim, goal of which is to map out consumer behavior in the choice of insurance against death was carried out. This insured risk was chosen because for most insurers in the product offering as oneof the key and it occurs within the highly competitive bid. At consumer behavior specification is also taken into account their classifying that can influence potential irrational behavior elements and help to clarify studied dilemma more (e.g. income brackets, age or other demographic information). Results will contribute to decision-making theory enrichment in given specific segment. From view of practice, they will be used in co-operative institution with the aim of a better client comprehension, product optimization and thereby contracts decline prevention and permanent clientele expansion. The results of the research project showed that most consumers under the influence of certain factors act irrationally. These factors include m

Druh

J_x - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

—

Projekt

—

Návaznosti

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Rok uplatnění

2012

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Journal of competitiveness

ISSN

1804-171X

e-ISSN

—

Svazek periodika

4

Číslo periodika v rámci svazku

2

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

17

Strana od-do

20-37

Kód UT WoS článku

—

EID výsledku v databázi Scopus

—