Classification of the electronic retail core banking market consumers

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62690094%3A18450%2F12%3A50000422" target="_blank" >RIV/62690094:18450/12:50000422 - isvavai.cz</a>

Výsledek na webu

<a href="http://mme2012.opf.slu.cz/proceedings/index.php" target="_blank" >http://mme2012.opf.slu.cz/proceedings/index.php</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Classification of the electronic retail core banking market consumers

Popis výsledku v původním jazyce

This paper is focused on the retail core banking services market. In the Czech Republic the consumers can use web accessible free of charge comparison tool for current account offer called the retail bank charges calculator. This system?s database holdsday-to-day usage patterns of every consumer using this calculator. The aim is to classify the Czech e-banking clients that used the calculator during the year 2011. As a data preparations there were performed verification-validation phase, transformationand dimension reduction. The two-step cluster analysis was performed on 11 255 records classified by 19 variables regarding the type of the ser-vice, moth usage frequency or average amount of money, communication channel used to establish or order the service and the criterion if the service falls within or outside the single provider. Analysis indentified as an optimal number of clusters 3. There were identified mainstream client, active client and the client with the mixed communicati

Název v anglickém jazyce

Classification of the electronic retail core banking market consumers

Popis výsledku anglicky

This paper is focused on the retail core banking services market. In the Czech Republic the consumers can use web accessible free of charge comparison tool for current account offer called the retail bank charges calculator. This system?s database holdsday-to-day usage patterns of every consumer using this calculator. The aim is to classify the Czech e-banking clients that used the calculator during the year 2011. As a data preparations there were performed verification-validation phase, transformationand dimension reduction. The two-step cluster analysis was performed on 11 255 records classified by 19 variables regarding the type of the ser-vice, moth usage frequency or average amount of money, communication channel used to establish or order the service and the criterion if the service falls within or outside the single provider. Analysis indentified as an optimal number of clusters 3. There were identified mainstream client, active client and the client with the mixed communicati

Druh

D - Stať ve sborníku

CEP obor

AH - Ekonomie

OECD FORD obor

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Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2012

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Mathematical methods in economics : proceedings of 30th international conference

ISBN

978-80-7248-779-0

ISSN

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e-ISSN

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Počet stran výsledku

6

Strana od-do

817-822

Název nakladatele

Slezská univerzita. Obchodně podnikatelská fakulta

Místo vydání

Karviná

Místo konání akce

Karviná

Datum konání akce

11. 8. 2012

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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