Retail Management: Consumer Behaviour Analysis

Kód výsledku v IS VaVaI

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Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Retail Management: Consumer Behaviour Analysis

Popis výsledku v původním jazyce

Consumer behaviour can be described as a way how the final consumer buys the product for his final consumption. The consumer is influenced by various factors (marketing, economic, technological, social or political). For each retailer it is necessary toknow as much information about his consumers as possible to be able to ensure the increasing revenues and also to have loyal consumers. The main aim of this article is to discover specific factors influencing the consumer behaviour. From the survey it isclear that product quality, product composition in combination with product price belong to the most important factors while factors like refreshments possibility, additional consumers? services or retail promotion are the less significant ones.

Název v anglickém jazyce

Retail Management: Consumer Behaviour Analysis

Popis výsledku anglicky

Consumer behaviour can be described as a way how the final consumer buys the product for his final consumption. The consumer is influenced by various factors (marketing, economic, technological, social or political). For each retailer it is necessary toknow as much information about his consumers as possible to be able to ensure the increasing revenues and also to have loyal consumers. The main aim of this article is to discover specific factors influencing the consumer behaviour. From the survey it isclear that product quality, product composition in combination with product price belong to the most important factors while factors like refreshments possibility, additional consumers? services or retail promotion are the less significant ones.

Druh

D - Stať ve sborníku

CEP obor

AH - Ekonomie

OECD FORD obor

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Projekt

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Návaznosti

O - Projekt operacniho programu

Rok uplatnění

2014

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

IBIMA 2014 : proceedings

ISBN

978-0-9860419-2-1

ISSN

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e-ISSN

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Počet stran výsledku

9

Strana od-do

947-955

Název nakladatele

IBIMA

Místo vydání

New York

Místo konání akce

Valencia, Spain

Datum konání akce

13. 5. 2014

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

000339308100099