Who is afraid of the platforms? Adoption and strategies of use of social media by politicians in the Czech Republic

Kód výsledku v IS VaVaI

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Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Who is afraid of the platforms? Adoption and strategies of use of social media by politicians in the Czech Republic

Popis výsledku v původním jazyce

Social media, as the advanced successors of the first Web 2.0 technologies like blogs and internet discussion forums, have come to dominate the sphere of online communication, with Facebook gaining prominence as the world’s largest social networking site (SNS). SNSs offer new opportunities for politicians and parties to promote their ideas, programmes and self-images, mobilize supporters and communicate with voters, while sidestepping the traditional gatekeeping role of the news media. In this chapter, we attempt to contribute to this still relatively sidelined sub-domain of research on the role of social media – Facebook especially – in political communication by presenting a case study based on semi-structured interviews with fifteen members of the lower chamber of the Czech Parliament. In the study, we pursue two main goals: first, to explore the motivations of Czech politicians for their adoption of social media, as well as their general attitudes towards these technologies, and second, to examine the actual ways and strategies of their use, particularly with respect to the extent of personalization and professionalization. Through this exploratory probe we are hoping to add to the branch of international scholarship concerned with the actors’ own reflexivity in the political communication process in the age of social media, while at the same time we strive to further the understanding of the process of adoption of SNS by political elites in the Czech Republic.

Název v anglickém jazyce

Who is afraid of the platforms? Adoption and strategies of use of social media by politicians in the Czech Republic

Popis výsledku anglicky

Social media, as the advanced successors of the first Web 2.0 technologies like blogs and internet discussion forums, have come to dominate the sphere of online communication, with Facebook gaining prominence as the world’s largest social networking site (SNS). SNSs offer new opportunities for politicians and parties to promote their ideas, programmes and self-images, mobilize supporters and communicate with voters, while sidestepping the traditional gatekeeping role of the news media. In this chapter, we attempt to contribute to this still relatively sidelined sub-domain of research on the role of social media – Facebook especially – in political communication by presenting a case study based on semi-structured interviews with fifteen members of the lower chamber of the Czech Parliament. In the study, we pursue two main goals: first, to explore the motivations of Czech politicians for their adoption of social media, as well as their general attitudes towards these technologies, and second, to examine the actual ways and strategies of their use, particularly with respect to the extent of personalization and professionalization. Through this exploratory probe we are hoping to add to the branch of international scholarship concerned with the actors’ own reflexivity in the political communication process in the age of social media, while at the same time we strive to further the understanding of the process of adoption of SNS by political elites in the Czech Republic.

Druh

C - Kapitola v odborné knize

CEP obor

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OECD FORD obor

50802 - Media and socio-cultural communication

Projekt

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Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2018

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název knihy nebo sborníku

Social media and politics in Central and Eastern Europe

ISBN

978-1-138-10082-4

Počet stran výsledku

22

Strana od-do

23-44

Počet stran knihy

207

Název nakladatele

Routledge, Taylor & Francis Group

Místo vydání

London

Kód UT WoS kapitoly

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