Developments in the Level of Marketing in Czech Firms Between 1999 and 2003

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F03%3A63501483" target="_blank" >RIV/70883521:28120/03:63501483 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Developments in the Level of Marketing in Czech Firms Between 1999 and 2003

Popis výsledku v původním jazyce

At the current time, when, as a result of the rapid developments in Information Technologies frequent changes occur in the surrounding environment and in customer preferences, and where it is often necessary to implement changes to approaches in practicein firms, Marketing and its philosophies are becoming ever more important. Marketing activities do not only concentrate on discovering the best methods for persuading customers to buy products, but also include the seeking of further opportunities for creating new values for customers, which it is then necessary to set in context with the current and future marketing environment of a firm and concurrently, to respect the real abilities of these firms. Marketing is one of the key pillars of the successful management of an enterprise, since the primary role of marketing is the creation of value for customers. "New Millennial" Marketing is a philosophy, a method raised to a way of thinking, where the marketing management of a firm must al

Název v anglickém jazyce

Developments in the Level of Marketing in Czech Firms Between 1999 and 2003

Popis výsledku anglicky

At the current time, when, as a result of the rapid developments in Information Technologies frequent changes occur in the surrounding environment and in customer preferences, and where it is often necessary to implement changes to approaches in practicein firms, Marketing and its philosophies are becoming ever more important. Marketing activities do not only concentrate on discovering the best methods for persuading customers to buy products, but also include the seeking of further opportunities for creating new values for customers, which it is then necessary to set in context with the current and future marketing environment of a firm and concurrently, to respect the real abilities of these firms. Marketing is one of the key pillars of the successful management of an enterprise, since the primary role of marketing is the creation of value for customers. "New Millennial" Marketing is a philosophy, a method raised to a way of thinking, where the marketing management of a firm must al

Druh

D - Stať ve sborníku

CEP obor

AH - Ekonomie

OECD FORD obor

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Projekt

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Návaznosti

Z - Vyzkumny zamer (s odkazem do CEZ)

Rok uplatnění

2003

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

The 8th International Conference on Global Business and Economic

ISBN

0-9747415-0-7

ISSN

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e-ISSN

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Počet stran výsledku

1

Strana od-do

5

Název nakladatele

Guadalajara, Mexico

Místo vydání

Guadalajara, Mexico

Místo konání akce

Guadalajara, Mexico

Datum konání akce

1. 1. 2004

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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