Faktory ovlivňující postavení firmy na trhu

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F05%3A63502909" target="_blank" >RIV/70883521:28120/05:63502909 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Factors Influencing Enterprises' Standing on the Market

Popis výsledku v původním jazyce

A market research investigation was conducted in 2003 to discover whichfactors are the most significant for maintaining one's pace (and place) withthe competition in 276 Czech enterprises. The aim of this research study wasto map the environment of Czechenterprises from the perspective of thesituational standing of that enterprise on the Czech market. Using the GE Matrix Model, it investigated whether the set ofprofessionally-related activities in which the enterprise operates has aninfluence on the situational standing of these enterprises on their markets,i.e. the quality of the enterprise's management, the level (and quality) ofmarketing in the enterprise, the exploitation of the Internet in themarketing activities of that enterprise, and at the same time, controlchecks were made of the marketing activities through the perfomance of aMarketing Audit.

Název v anglickém jazyce

Factors Influencing Enterprises' Standing on the Market

Popis výsledku anglicky

A market research investigation was conducted in 2003 to discover whichfactors are the most significant for maintaining one's pace (and place) withthe competition in 276 Czech enterprises. The aim of this research study wasto map the environment of Czechenterprises from the perspective of thesituational standing of that enterprise on the Czech market. Using the GE Matrix Model, it investigated whether the set ofprofessionally-related activities in which the enterprise operates has aninfluence on the situational standing of these enterprises on their markets,i.e. the quality of the enterprise's management, the level (and quality) ofmarketing in the enterprise, the exploitation of the Internet in themarketing activities of that enterprise, and at the same time, controlchecks were made of the marketing activities through the perfomance of aMarketing Audit.

Druh

D - Stať ve sborníku

CEP obor

AH - Ekonomie

OECD FORD obor

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Projekt

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Návaznosti

Z - Vyzkumny zamer (s odkazem do CEZ)

Rok uplatnění

2005

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Enterprise in Transition

ISBN

953-6024-70-5

ISSN

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e-ISSN

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Počet stran výsledku

3

Strana od-do

87-89

Název nakladatele

University of Split, Faculty of Economict

Místo vydání

Split

Místo konání akce

Split

Datum konání akce

26. 5. 2006

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

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