Nový marketing a jeho vliv na konkurenceschopnost podniků

Kód výsledku v IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F05%3A63503069" target="_blank" >RIV/70883521:28120/05:63503069 - isvavai.cz</a>
Výsledek na webu
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Jazyk výsledku
angličtina
Název v původním jazyce
New marketing and its influence on the companies# competitiveness
Popis výsledku v původním jazyce
What is meant by new marketing? It represents new marketing trends such as internet marketing, e-mail marketing, database marketing, multilevel marketing, green marketing etc. Today we can claim that majority of markets are open to foreign competitors. The firms have to adapt their marketing strategy to these trends. They are forced to realize one of these two marketing strategies: conservative (traditional) marketing # the main goal of this strategy is to persuade customers that the consumer value is still sufficiently high - or innovative marketing whose aim is to increase consumers# value.
Název v anglickém jazyce
New marketing and its influence on the companies# competitiveness
Popis výsledku anglicky
What is meant by new marketing? It represents new marketing trends such as internet marketing, e-mail marketing, database marketing, multilevel marketing, green marketing etc. Today we can claim that majority of markets are open to foreign competitors. The firms have to adapt their marketing strategy to these trends. They are forced to realize one of these two marketing strategies: conservative (traditional) marketing # the main goal of this strategy is to persuade customers that the consumer value is still sufficiently high - or innovative marketing whose aim is to increase consumers# value.

Rok uplatnění
2005
Kód důvěrnosti údajů
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Podobné výsledky(10)