New marketing trends and its influence on the companies´ competitiveness # electronic marketing forms

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F05%3A63503070" target="_blank" >RIV/70883521:28120/05:63503070 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

New marketing trends and its influence on the companies´ competitiveness # electronic marketing forms

Popis výsledku v původním jazyce

What is meant by new marketing? It represents new marketing trends such as internet marketing, e-mail marketing, database marketing, multilevel marketing, green marketing etc. Today we can claim that majority of markets are open to foreign competitors. The firms have to adapt their marketing strategy to these trends. They are forced to realize one of these two marketing strategies: conservative (traditional) marketing # the main goal of this strategy is to persuade customers that the consumer value is still sufficiently high - or innovative marketing whose aim is to increase consumers# value. The goal of my work is to understand and evaluate the situation of present marketing from the theoretical point of view and to prove its positive influence on thecompetitiveness. This paper is a short summary of my dissertation, its goals, hypotheses, and intended progress.

Název v anglickém jazyce

New marketing trends and its influence on the companies´ competitiveness # electronic marketing forms

Popis výsledku anglicky

What is meant by new marketing? It represents new marketing trends such as internet marketing, e-mail marketing, database marketing, multilevel marketing, green marketing etc. Today we can claim that majority of markets are open to foreign competitors. The firms have to adapt their marketing strategy to these trends. They are forced to realize one of these two marketing strategies: conservative (traditional) marketing # the main goal of this strategy is to persuade customers that the consumer value is still sufficiently high - or innovative marketing whose aim is to increase consumers# value. The goal of my work is to understand and evaluate the situation of present marketing from the theoretical point of view and to prove its positive influence on thecompetitiveness. This paper is a short summary of my dissertation, its goals, hypotheses, and intended progress.

Druh

D - Stať ve sborníku

CEP obor

AH - Ekonomie

OECD FORD obor

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Projekt

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Návaznosti

Z - Vyzkumny zamer (s odkazem do CEZ)

Rok uplatnění

2005

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

MendelNet 2005 : sborník abstraktů z evropské vědecké konference doktorandů

ISBN

80-7302-107-2

ISSN

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e-ISSN

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Počet stran výsledku

3

Strana od-do

181

Název nakladatele

Mendelova zemědělská a lesnická univerzita v Brně

Místo vydání

Brno

Místo konání akce

Brno

Datum konání akce

1. 1. 2005

Typ akce podle státní příslušnosti

CST - Celostátní akce

Kód UT WoS článku

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