E-marketing ? nový marketingový trend a jeho e-learningová forma

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F08%3A63507742" target="_blank" >RIV/70883521:28120/08:63507742 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

E-marketing - new marketing trend and its e-learning form

Popis výsledku v původním jazyce

E-marketing represents the usage of information technology in the process of creating, communicating, and bringing value to customers, and for managing customer relationship in ways that benefit the organization and its stakeholders. E-marketing can be considered to be equivalent to Internet marketing. Everything could be E- today. E-learning, e-marketing, e-mail, e-business, e-loans, e-ticket, e-life, e-government, e-shop ? It?s very important for the companies and for the universities to follow this E- trend. Information is the most valuable asset. Some authors call this situation an information war. The universities have to adapt their system of education to today?s requirements. This paper presents the latest news about e-marketing and about the new project at Faculty of Management and Economics: E-Marketing - new subject at Tomas Bata University in Zlín, Faculty of Management and Economics in context of information age. It will be described the project EVENE - Erasmus Virtual Econ

Název v anglickém jazyce

E-marketing - new marketing trend and its e-learning form

Popis výsledku anglicky

E-marketing represents the usage of information technology in the process of creating, communicating, and bringing value to customers, and for managing customer relationship in ways that benefit the organization and its stakeholders. E-marketing can be considered to be equivalent to Internet marketing. Everything could be E- today. E-learning, e-marketing, e-mail, e-business, e-loans, e-ticket, e-life, e-government, e-shop ? It?s very important for the companies and for the universities to follow this E- trend. Information is the most valuable asset. Some authors call this situation an information war. The universities have to adapt their system of education to today?s requirements. This paper presents the latest news about e-marketing and about the new project at Faculty of Management and Economics: E-Marketing - new subject at Tomas Bata University in Zlín, Faculty of Management and Economics in context of information age. It will be described the project EVENE - Erasmus Virtual Econ

Druh

D - Stať ve sborníku

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

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Návaznosti

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Rok uplatnění

2008

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

INTED 2008: International Technology, Education and Development Conference

ISBN

978-84-612-0190-7

ISSN

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e-ISSN

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Počet stran výsledku

1

Strana od-do

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Název nakladatele

IATED - International Association for Technology, Education

Místo vydání

Valencie

Místo konání akce

Valencie, Španělsko

Datum konání akce

3. 3. 2008

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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