The Impact of Education on Marketing Process

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F09%3A63508483" target="_blank" >RIV/70883521:28120/09:63508483 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

The Impact of Education on Marketing Process

Popis výsledku v původním jazyce

The goal of marketing can be summarized as to create customer satisfaction by understanding their expectations for price, quality and service to gain market leadership. However, marketing process for agricultural companies for developing countries has distinctive features. Social and cultural structures of agricultural producers such as education, interfamily relations and social status have determinative importance for competitive marketing. The purpose of this paper is to present the relationship of the level of education and marketing for Turkish wine producers in Kalecik Region. In this way, it is intended to emphasize and compare the consequences of educational level of Turkish wine producers for marketing and the level of wine production in the overall world production.

Název v anglickém jazyce

The Impact of Education on Marketing Process

Popis výsledku anglicky

The goal of marketing can be summarized as to create customer satisfaction by understanding their expectations for price, quality and service to gain market leadership. However, marketing process for agricultural companies for developing countries has distinctive features. Social and cultural structures of agricultural producers such as education, interfamily relations and social status have determinative importance for competitive marketing. The purpose of this paper is to present the relationship of the level of education and marketing for Turkish wine producers in Kalecik Region. In this way, it is intended to emphasize and compare the consequences of educational level of Turkish wine producers for marketing and the level of wine production in the overall world production.

Druh

D - Stať ve sborníku

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2009

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Turkey

ISBN

978-80-7318-812-2

ISSN

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e-ISSN

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Počet stran výsledku

5

Strana od-do

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Název nakladatele

Tomas Bata University

Místo vydání

Zlin, Czech Republic

Místo konání akce

Tomas Bata University

Datum konání akce

2. 4. 2009

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

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