THE INFLUENCE OF PRICE ENDINGS ON CONSUMER BEHAVIOR: AN APPLICATION OF THE PSYCHOLOGY OF PERCEPTION
Identifikátory výsledku
Kód výsledku v IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F11%3A43866677" target="_blank" >RIV/70883521:28120/11:43866677 - isvavai.cz</a>
Výsledek na webu
—
DOI - Digital Object Identifier
—
Alternativní jazyky
Jazyk výsledku
angličtina
Název v původním jazyce
THE INFLUENCE OF PRICE ENDINGS ON CONSUMER BEHAVIOR: AN APPLICATION OF THE PSYCHOLOGY OF PERCEPTION
Popis výsledku v původním jazyce
Price ending is an important pricing strategy that has been used by retailers over the years. The trend seems to be eff ective considering how consumers react especially to products with odd price endings. This review is aimed at providing an understanding of the psychological infl uences of price ending on buyers, using the theory of perception. It analysis theories and existing literature on the topic and brings out augmentative pricing strategies that retailers can adopt in consumer markets. Also, anexploratory study was conducted to identify the prevalence of odd prices in the Czech retail sector. The exploratory study was based on 16 diff erent home-drop advertising material, short magazines and leafl ets by retails shops in the Zlin region. These leafl ets, short magazines and home-drop advertising material were collected and analyzed over 3 month period to identify the dominance of odd and even pricing strategy (total number of advertisements = 922). Also, in order to have a co
Název v anglickém jazyce
THE INFLUENCE OF PRICE ENDINGS ON CONSUMER BEHAVIOR: AN APPLICATION OF THE PSYCHOLOGY OF PERCEPTION
Popis výsledku anglicky
Price ending is an important pricing strategy that has been used by retailers over the years. The trend seems to be eff ective considering how consumers react especially to products with odd price endings. This review is aimed at providing an understanding of the psychological infl uences of price ending on buyers, using the theory of perception. It analysis theories and existing literature on the topic and brings out augmentative pricing strategies that retailers can adopt in consumer markets. Also, anexploratory study was conducted to identify the prevalence of odd prices in the Czech retail sector. The exploratory study was based on 16 diff erent home-drop advertising material, short magazines and leafl ets by retails shops in the Zlin region. These leafl ets, short magazines and home-drop advertising material were collected and analyzed over 3 month period to identify the dominance of odd and even pricing strategy (total number of advertisements = 922). Also, in order to have a co
Klasifikace
Druh
J<sub>x</sub> - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)
CEP obor
AE - Řízení, správa a administrativa
OECD FORD obor
—
Návaznosti výsledku
Projekt
—
Návaznosti
S - Specificky vyzkum na vysokych skolach
Ostatní
Rok uplatnění
2011
Kód důvěrnosti údajů
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Údaje specifické pro druh výsledku
Název periodika
Acta universitatis agriculturae et silviculturae mendelianae brunensis
ISSN
1211-8516
e-ISSN
—
Svazek periodika
59
Číslo periodika v rámci svazku
7
Stát vydavatele periodika
CZ - Česká republika
Počet stran výsledku
9
Strana od-do
29-37
Kód UT WoS článku
—
EID výsledku v databázi Scopus
—