The feelings of customers while communicating with the bank in the context of buying habits. Case studies from the Czech Republic and Slovakia

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F14%3A43871516" target="_blank" >RIV/70883521:28120/14:43871516 - isvavai.cz</a>

Výsledek na webu

—

DOI - Digital Object Identifier

—

Jazyk výsledku

angličtina

Název v původním jazyce

The feelings of customers while communicating with the bank in the context of buying habits. Case studies from the Czech Republic and Slovakia

Popis výsledku v původním jazyce

The aim of this paper was to examine the feelings of customers while communicating with the banks in the Czech Republic and Slovakia in the context of their buying habits. A satisfied customer is very important to sell products in a commercial bank. Hissatisfaction in addition to exact economic parameters of bank products is formed by emotions felt by him while communicating with the bank. The results of our research confirmed that commercial banks in the Czech Republic and Slovakia have significant reserves in the process of building a positive emotional connection with their customers and do not sufficiently use the possibility of establishing good business relationship with them through these links. The research has also confirmed that there are emotional differences between the Czech and Slovak banking clients, which are transformed into different buying habits.

Název v anglickém jazyce

The feelings of customers while communicating with the bank in the context of buying habits. Case studies from the Czech Republic and Slovakia

Popis výsledku anglicky

The aim of this paper was to examine the feelings of customers while communicating with the banks in the Czech Republic and Slovakia in the context of their buying habits. A satisfied customer is very important to sell products in a commercial bank. Hissatisfaction in addition to exact economic parameters of bank products is formed by emotions felt by him while communicating with the bank. The results of our research confirmed that commercial banks in the Czech Republic and Slovakia have significant reserves in the process of building a positive emotional connection with their customers and do not sufficiently use the possibility of establishing good business relationship with them through these links. The research has also confirmed that there are emotional differences between the Czech and Slovak banking clients, which are transformed into different buying habits.

Druh

O - Ostatní výsledky

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

—

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2014

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů