Students? Satisfaction as a Competitive Advantage in the Financial Products Market: A Comparative Study

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F14%3A43872536" target="_blank" >RIV/70883521:28120/14:43872536 - isvavai.cz</a>

Výsledek na webu

<a href="http://dx.doi.org/10.7441/joc.2014.01.07" target="_blank" >http://dx.doi.org/10.7441/joc.2014.01.07</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Students? Satisfaction as a Competitive Advantage in the Financial Products Market: A Comparative Study

Popis výsledku v původním jazyce

The main task of today?s banks, in investigated countries, should be to prefer student satisfaction and strive to offer them what they want. Nowadays, banks own many tools for satisfying their customers, and because there are still a number of areas where financial organizations could focus their attention to improve their relationships with students. The next related issue within the context of students in the banking environment is to gain an insight into student preferences on choosing a bank or purchasing bank products/services and find out which country provides more advantageous products/services and under what conditions, which type of marketing communication they prefer, and whether current bank marketing stimulates them to purchase. In this comparative study, a survey questionnaire was developed which incorporated the main findings of current literature on this issue. The results of self-administrated on-line questionnaires from Czech and UK higher education students will be p

Název v anglickém jazyce

Students? Satisfaction as a Competitive Advantage in the Financial Products Market: A Comparative Study

Popis výsledku anglicky

The main task of today?s banks, in investigated countries, should be to prefer student satisfaction and strive to offer them what they want. Nowadays, banks own many tools for satisfying their customers, and because there are still a number of areas where financial organizations could focus their attention to improve their relationships with students. The next related issue within the context of students in the banking environment is to gain an insight into student preferences on choosing a bank or purchasing bank products/services and find out which country provides more advantageous products/services and under what conditions, which type of marketing communication they prefer, and whether current bank marketing stimulates them to purchase. In this comparative study, a survey questionnaire was developed which incorporated the main findings of current literature on this issue. The results of self-administrated on-line questionnaires from Czech and UK higher education students will be p

Druh

J_x - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

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Návaznosti

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Rok uplatnění

2014

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Journal of Competitiveness

ISSN

1804-1728

e-ISSN

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Svazek periodika

2014

Číslo periodika v rámci svazku

1

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

20

Strana od-do

104-124

Kód UT WoS článku

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EID výsledku v databázi Scopus

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