BUILDING CUSTOMER RELATIONSHIP THROUGH THE SOCIAL NETWORKS IN THE FIELD OF E-COMMERCE IN CZECHIA - CONCEPTUAL FRAMEWORK OF RESEARCH

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F18%3A63518857" target="_blank" >RIV/70883521:28120/18:63518857 - isvavai.cz</a>

Výsledek na webu

<a href="http://dx.doi.org/10.7441/dokbat.2018.01" target="_blank" >http://dx.doi.org/10.7441/dokbat.2018.01</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.7441/dokbat.2018.01" target="_blank" >10.7441/dokbat.2018.01</a>

Jazyk výsledku

angličtina

Název v původním jazyce

BUILDING CUSTOMER RELATIONSHIP THROUGH THE SOCIAL NETWORKS IN THE FIELD OF E-COMMERCE IN CZECHIA - CONCEPTUAL FRAMEWORK OF RESEARCH

Popis výsledku v původním jazyce

This article discusses the concept of building customer relationship through the social networks (SN) to maintain loyalty and increase customer satisfaction in e-commerce in the Czech Republic. SN are a phenomenon at the beginning of the 21st century and it is a question of whether they can be used as a supportive tool in building relationships with customers. This research framework provides the basic theoretical knowledge necessary to create a conceptual framework of research. It includes individual research methods, both qualitative and quantitative. The qualitative part is supported by an interview and quantitative is supported by the Structural equation modelling (SEM). At the end of the article, the implications for theory and social practice are given.

Název v anglickém jazyce

BUILDING CUSTOMER RELATIONSHIP THROUGH THE SOCIAL NETWORKS IN THE FIELD OF E-COMMERCE IN CZECHIA - CONCEPTUAL FRAMEWORK OF RESEARCH

Popis výsledku anglicky

This article discusses the concept of building customer relationship through the social networks (SN) to maintain loyalty and increase customer satisfaction in e-commerce in the Czech Republic. SN are a phenomenon at the beginning of the 21st century and it is a question of whether they can be used as a supportive tool in building relationships with customers. This research framework provides the basic theoretical knowledge necessary to create a conceptual framework of research. It includes individual research methods, both qualitative and quantitative. The qualitative part is supported by an interview and quantitative is supported by the Structural equation modelling (SEM). At the end of the article, the implications for theory and social practice are given.

Druh

D - Stať ve sborníku

CEP obor

—

OECD FORD obor

50901 - Other social sciences

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2018

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

14th Annual International Bata Conference for Ph.D. Students and Young Researchers

ISBN

978-80-7454-730-0

ISSN

—

e-ISSN

neuvedeno

Počet stran výsledku

11

Strana od-do

6-16

Název nakladatele

Fakulta managementu a ekonomiky, UTB ve Zlíně

Místo vydání

Zlín

Místo konání akce

Zlín

Datum konání akce

25. 4. 2018

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

—