The impact of WOM on the acceptance of mobile banking

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F21%3A63535198" target="_blank" >RIV/70883521:28120/21:63535198 - isvavai.cz</a>

Nalezeny alternativní kódy

RIV/70883521:28120/21:63540778

Výsledek na webu

<a href="https://www.sciendo.com/article/10.2478/picbe-2021-0035#" target="_blank" >https://www.sciendo.com/article/10.2478/picbe-2021-0035#</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.2478/picbe-2021-0035" target="_blank" >10.2478/picbe-2021-0035</a>

Jazyk výsledku

angličtina

Název v původním jazyce

The impact of WOM on the acceptance of mobile banking

Popis výsledku v původním jazyce

Purpose: This study is focused on researching the impact of WOM on the acceptance of mobile banking. This research offers insights into factors that affect the implementation of mobile banking applications. Methodology: The research&apos;s inclusion was based on relevancy, authenticity, and reliability of information extracted from publication journals, and exclusion was based on non-relevancy and lack of authentic research. For the analyzes, consumer data were collected through a survey, and structural equations modelling, and path analysis were employed to test the research model. Findings: The findings showed that WOM was the critical factor influencing consumer perceptions towards mobile banking. WOM also positively affects other factors impacting mobile banking acceptance, such as Ease of use, Perceived usefulness, Social Norms, Trust, Attitude, and intention. Limitations: The most significant limitation of this study is that it only concentrates on internet users. Non-users are not considered. Value: Many researchers studied the number of effects on mobile banking, but this work&apos;s uniqueness is that this paper focuses on WOM impact on mobile banking adoption. Its impact factor is considered the main contribution of this research.

Název v anglickém jazyce

The impact of WOM on the acceptance of mobile banking

Popis výsledku anglicky

Purpose: This study is focused on researching the impact of WOM on the acceptance of mobile banking. This research offers insights into factors that affect the implementation of mobile banking applications. Methodology: The research&apos;s inclusion was based on relevancy, authenticity, and reliability of information extracted from publication journals, and exclusion was based on non-relevancy and lack of authentic research. For the analyzes, consumer data were collected through a survey, and structural equations modelling, and path analysis were employed to test the research model. Findings: The findings showed that WOM was the critical factor influencing consumer perceptions towards mobile banking. WOM also positively affects other factors impacting mobile banking acceptance, such as Ease of use, Perceived usefulness, Social Norms, Trust, Attitude, and intention. Limitations: The most significant limitation of this study is that it only concentrates on internet users. Non-users are not considered. Value: Many researchers studied the number of effects on mobile banking, but this work&apos;s uniqueness is that this paper focuses on WOM impact on mobile banking adoption. Its impact factor is considered the main contribution of this research.

Druh

D - Stať ve sborníku

CEP obor

—

OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2021

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Proceedings of the International Conference on Business Excellence

ISBN

—

ISSN

2558-9652

e-ISSN

2502-0226

Počet stran výsledku

15

Strana od-do

377-391

Název nakladatele

The Bucharest University of Economics Studies

Místo vydání

Bukurešť

Místo konání akce

Bukurešť

Datum konání akce

18. 3. 2021

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

000747987000015