The Antecedents of Consumer Online Shopping Usage in an Emerging Economy: A Conceptual Study

Kód výsledku v IS VaVaI

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Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

The Antecedents of Consumer Online Shopping Usage in an Emerging Economy: A Conceptual Study

Popis výsledku v původním jazyce

In today’s dynamic environment, digital technologies are enabling innovation in the form of products, services, infrastructure, tools, systems, digital applications; and content, resulting in an enhanced consumer experience. Given that consumers are constantly looking forward to accessing foreign products and this phenomenon has been heightened by the outbreak of Covid-19, the goal of this study is to unearth the antecedents of online shopping usage in an emerging economy. Several studies have highlighted the behavioural aspects that influence the use of e-commerce platforms. However, some barriers and facilitators of online shopping usage in developing countries context remain unexplored. The study therefore reviewed and conceptualized some antecedents of online shopping through a critical review of literature sourced from databases including Google Scholar, Scopus, Emerald Insight, Web of Science, and EBSCO. Qualitative enquiry focusing on document analysis coupled was utilized to ascertain the antecedents of online shopping usage in an emerging economy. The literature reviewed suggests that product information, the effectiveness of a website, agent trust and perceived safety will either facilitate or hinder online shopping usage as these provide an indication of assurance of the product quality, real-time information accessibility as well as safe delivery of the product. A conceptual framework with hypothesised relationships between key constructs is developed for testing and validation. Implications of the study for online shopping usage in emerging economies are discussed.

Název v anglickém jazyce

The Antecedents of Consumer Online Shopping Usage in an Emerging Economy: A Conceptual Study

Popis výsledku anglicky

In today’s dynamic environment, digital technologies are enabling innovation in the form of products, services, infrastructure, tools, systems, digital applications; and content, resulting in an enhanced consumer experience. Given that consumers are constantly looking forward to accessing foreign products and this phenomenon has been heightened by the outbreak of Covid-19, the goal of this study is to unearth the antecedents of online shopping usage in an emerging economy. Several studies have highlighted the behavioural aspects that influence the use of e-commerce platforms. However, some barriers and facilitators of online shopping usage in developing countries context remain unexplored. The study therefore reviewed and conceptualized some antecedents of online shopping through a critical review of literature sourced from databases including Google Scholar, Scopus, Emerald Insight, Web of Science, and EBSCO. Qualitative enquiry focusing on document analysis coupled was utilized to ascertain the antecedents of online shopping usage in an emerging economy. The literature reviewed suggests that product information, the effectiveness of a website, agent trust and perceived safety will either facilitate or hinder online shopping usage as these provide an indication of assurance of the product quality, real-time information accessibility as well as safe delivery of the product. A conceptual framework with hypothesised relationships between key constructs is developed for testing and validation. Implications of the study for online shopping usage in emerging economies are discussed.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Rok uplatnění

2022

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Proceedings of the 7 th International Conference on Finance and Economics

ISBN

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ISSN

2571-4287

e-ISSN

2695-1215

Počet stran výsledku

10

Strana od-do

120-129

Název nakladatele

National Library of Technology

Místo vydání

Praha

Místo konání akce

Ho Chi Minh City

Datum konání akce

21. 9. 2022

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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