Attitude Towards Peer-to-Peer Accommodation: Evidence from Tourists in the Philippines

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F23%3A63561878" target="_blank" >RIV/70883521:28120/23:63561878 - isvavai.cz</a>

Výsledek na webu

<a href="https://hrcak.srce.hr/301294" target="_blank" >https://hrcak.srce.hr/301294</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.37741/t.71.2.5" target="_blank" >10.37741/t.71.2.5</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Attitude Towards Peer-to-Peer Accommodation: Evidence from Tourists in the Philippines

Popis výsledku v původním jazyce

The study responds to the paucity of understanding of tourists&apos; attitudes toward peer-to-peer (P2P) accommodation services in less-developed economies. By gaining insights into the extant literature, the study proposes and tests a research model that accents the impact of perceived economic benefits, social incentives, and trust on consumers’ attitudes towards P2P accommodation. Notably, it also explores the potential attitudinal effect of the new materialist lifestyle. Data were collected through a web-based survey involving 112 consumers aware of P2P accommodation with prior domestic tourism experience in the Philippines. Partial least squares structural equation modelling technique was employed for data analysis. The findings reveal that only economic benefits and trust perceptions can predict consumers’ attitudes towards P2P accommodation services. Considering this, accommodation providers should continue to emphasize the economic value of their services to expand the customer base. Additionally, platform and accommodation providers can also enhance trustbuilding initiatives to reduce consumers&apos; risk perceptions potentially aggravated by the ongoing pandemic.

Název v anglickém jazyce

Attitude Towards Peer-to-Peer Accommodation: Evidence from Tourists in the Philippines

Popis výsledku anglicky

The study responds to the paucity of understanding of tourists&apos; attitudes toward peer-to-peer (P2P) accommodation services in less-developed economies. By gaining insights into the extant literature, the study proposes and tests a research model that accents the impact of perceived economic benefits, social incentives, and trust on consumers’ attitudes towards P2P accommodation. Notably, it also explores the potential attitudinal effect of the new materialist lifestyle. Data were collected through a web-based survey involving 112 consumers aware of P2P accommodation with prior domestic tourism experience in the Philippines. Partial least squares structural equation modelling technique was employed for data analysis. The findings reveal that only economic benefits and trust perceptions can predict consumers’ attitudes towards P2P accommodation services. Considering this, accommodation providers should continue to emphasize the economic value of their services to expand the customer base. Additionally, platform and accommodation providers can also enhance trustbuilding initiatives to reduce consumers&apos; risk perceptions potentially aggravated by the ongoing pandemic.

Druh

J_SC - Článek v periodiku v databázi SCOPUS

CEP obor

—

OECD FORD obor

50701 - Cultural and economic geography

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach<br>I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2023

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Tourism: An International Interdisciplinary Journal

ISSN

1332-7461

e-ISSN

1849-1545

Svazek periodika

71

Číslo periodika v rámci svazku

2

Stát vydavatele periodika

HR - Chorvatská republika

Počet stran výsledku

15

Strana od-do

301-315

Kód UT WoS článku

000996232000005

EID výsledku v databázi Scopus

2-s2.0-85162861969