The influence of TikTok on young generation in Vietnam

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F23%3A63567218" target="_blank" >RIV/70883521:28120/23:63567218 - isvavai.cz</a>

Výsledek na webu

<a href="https://papers.academic-conferences.org/index.php/ecsm/article/view/1151" target="_blank" >https://papers.academic-conferences.org/index.php/ecsm/article/view/1151</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.34190/ecsm.10.1.1151" target="_blank" >10.34190/ecsm.10.1.1151</a>

Jazyk výsledku

angličtina

Název v původním jazyce

The influence of TikTok on young generation in Vietnam

Popis výsledku v původním jazyce

The Internet and its growth throughout these near decades have been unbelievable. Especially social media platforms such as Twitter, Facebook, Snapchat, or in this case, TikTok has outgrown some of the mainstream media like television, radio, or newspaper. TikTok is a multinational social media platform that mainly focuses on short clips and videos, which is open for anyone to post on the platform, somewhat like YouTube. TikTok videos vary from entertainment, sport, informational, fashion or even cooking videos. The platform allows their videos to spread to all continents, leading to the spreading quickly of any “viral” video. At the first sign, the platform seems to be an entertainment platform with no age restriction, due to the claim of the content restriction policy of TikTok. However, there are some downsides to this social media platform that people are slowly coming to realize, and these downsides are affecting the younger generation who use this platform almost every day. This research examines both positive and negative aspects of this social platform and the effects which it has on the younger generation in Vietnam. The research uses both qualitative and quantitative methods, which contain a list of questionnaires and open-ended questions. The purpose of the research is to make clear the influence of TikTok on the youth of Vietnam, which helps to form an opinion on whether the application is suitable for this generation.

Název v anglickém jazyce

The influence of TikTok on young generation in Vietnam

Popis výsledku anglicky

The Internet and its growth throughout these near decades have been unbelievable. Especially social media platforms such as Twitter, Facebook, Snapchat, or in this case, TikTok has outgrown some of the mainstream media like television, radio, or newspaper. TikTok is a multinational social media platform that mainly focuses on short clips and videos, which is open for anyone to post on the platform, somewhat like YouTube. TikTok videos vary from entertainment, sport, informational, fashion or even cooking videos. The platform allows their videos to spread to all continents, leading to the spreading quickly of any “viral” video. At the first sign, the platform seems to be an entertainment platform with no age restriction, due to the claim of the content restriction policy of TikTok. However, there are some downsides to this social media platform that people are slowly coming to realize, and these downsides are affecting the younger generation who use this platform almost every day. This research examines both positive and negative aspects of this social platform and the effects which it has on the younger generation in Vietnam. The research uses both qualitative and quantitative methods, which contain a list of questionnaires and open-ended questions. The purpose of the research is to make clear the influence of TikTok on the youth of Vietnam, which helps to form an opinion on whether the application is suitable for this generation.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2023

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Proceedings of the 10th European Conference on Social Media

ISBN

978-1-914587-65-8

ISSN

2055-7213

e-ISSN

2055-7221

Počet stran výsledku

8

Strana od-do

310-317

Název nakladatele

Academic Conferences and Publishing International Limited

Místo vydání

Reading

Místo konání akce

Krakov

Datum konání akce

18. 5. 2023

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

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