The Impact of the Economic Crisis on the Marketing Management of Czech Service-Providing Companies

Kód výsledku v IS VaVaI

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Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

The Impact of the Economic Crisis on the Marketing Management of Czech Service-Providing Companies

Popis výsledku v původním jazyce

The goal of the article is to prove the impact of the changes in the economic power of Czech Republic in the 21st century on the marketing management processes in the service-providing companies. The study is based on an original research conducted with231 service providers, conjunctural research results and ad hoc studies. It reveals the intensity of and the delay in the reaction of the service sector to the recession in the processing industry as well as the rate of the implementation of marketing activities in the period of global economic crisis. The final part of the study focuses on the deduction of the possibilities and limits of effective application of marketing in services (and other branches).

Název v anglickém jazyce

The Impact of the Economic Crisis on the Marketing Management of Czech Service-Providing Companies

Popis výsledku anglicky

The goal of the article is to prove the impact of the changes in the economic power of Czech Republic in the 21st century on the marketing management processes in the service-providing companies. The study is based on an original research conducted with231 service providers, conjunctural research results and ad hoc studies. It reveals the intensity of and the delay in the reaction of the service sector to the recession in the processing industry as well as the rate of the implementation of marketing activities in the period of global economic crisis. The final part of the study focuses on the deduction of the possibilities and limits of effective application of marketing in services (and other branches).

Druh

D - Stať ve sborníku

CEP obor

AJ - Písemnictví, mas–media, audiovize

OECD FORD obor

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Projekt

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Návaznosti

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Rok uplatnění

2012

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Advances in Economics, Risk Management, Political and Law Science

ISBN

978-1-61804-123-4

ISSN

2227-460X

e-ISSN

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Počet stran výsledku

6

Strana od-do

353-358

Název nakladatele

WSEAS Press

Místo vydání

Praha

Místo konání akce

Zlín

Datum konání akce

20. 9. 2012

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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