The Role of Marketing Management in the Service Sector and the Effect of Global Economic Crisis on Company Prosperity

Kód výsledku v IS VaVaI

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Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

The Role of Marketing Management in the Service Sector and the Effect of Global Economic Crisis on Company Prosperity

Popis výsledku v původním jazyce

The marketing management of companies and organizations is gaining importance during the economic crisis. This is true of production and trading companies as well as service-providing companies. It is the service sector that has been struck hardest by the economic crisis as the crisis predominantly limits the expenses of people and companies in the service sector. Marketing management and marketing activities are essential during economic crisis since they can substantially increase the competitivenessand prosperity of companies. This work presents the outcomes of a marketing research carried out with 231 service providers and reflects the impact of economic crisis on the marketing activities of service providers.

Název v anglickém jazyce

The Role of Marketing Management in the Service Sector and the Effect of Global Economic Crisis on Company Prosperity

Popis výsledku anglicky

The marketing management of companies and organizations is gaining importance during the economic crisis. This is true of production and trading companies as well as service-providing companies. It is the service sector that has been struck hardest by the economic crisis as the crisis predominantly limits the expenses of people and companies in the service sector. Marketing management and marketing activities are essential during economic crisis since they can substantially increase the competitivenessand prosperity of companies. This work presents the outcomes of a marketing research carried out with 231 service providers and reflects the impact of economic crisis on the marketing activities of service providers.

Druh

D - Stať ve sborníku

CEP obor

AH - Ekonomie

OECD FORD obor

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Projekt

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Návaznosti

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Rok uplatnění

2013

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Proceedings in Conference of Informatics and Management Science

ISBN

978-80-554-0648-0

ISSN

1339-231X

e-ISSN

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Počet stran výsledku

5

Strana od-do

109-113

Název nakladatele

EDIS

Místo vydání

SK

Místo konání akce

virtuální

Datum konání akce

25. 3. 2013

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

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