Marketing and Communications Tools in Service Sector in Time of Crisis.

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28130%2F13%3A43870541" target="_blank" >RIV/70883521:28130/13:43870541 - isvavai.cz</a>

Výsledek na webu

—

DOI - Digital Object Identifier

—

Jazyk výsledku

angličtina

Název v původním jazyce

Marketing and Communications Tools in Service Sector in Time of Crisis.

Popis výsledku v původním jazyce

The aim of this article is to demonstrate the correlation of changes in economic performance of the Czech Republic in 21st century with respect to company´s marketing and communications activities, especially in the area of services. Based on the original research carried out by the authors at 231 service providers and results of conjunctural research and ad hoc studies, this article reveals the intensity and time delay in reactions of the service sector to the recession in the process industry as wellas the level of implementation of marketing services in the time of the world economic crisis. It also points out the trends in marketing communications that react to decreased citizens´ purchasing power on one hand and lower marketing budgets on the other. The final part provides space for deduction regarding the possibilities of development and limits, barriers to effective application of marketing and marketing communications (not only) in services.

Název v anglickém jazyce

Marketing and Communications Tools in Service Sector in Time of Crisis.

Popis výsledku anglicky

The aim of this article is to demonstrate the correlation of changes in economic performance of the Czech Republic in 21st century with respect to company´s marketing and communications activities, especially in the area of services. Based on the original research carried out by the authors at 231 service providers and results of conjunctural research and ad hoc studies, this article reveals the intensity and time delay in reactions of the service sector to the recession in the process industry as wellas the level of implementation of marketing services in the time of the world economic crisis. It also points out the trends in marketing communications that react to decreased citizens´ purchasing power on one hand and lower marketing budgets on the other. The final part provides space for deduction regarding the possibilities of development and limits, barriers to effective application of marketing and marketing communications (not only) in services.

Druh

J_x - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)

CEP obor

AJ - Písemnictví, mas–media, audiovize

OECD FORD obor

—

Projekt

—

Návaznosti

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Rok uplatnění

2013

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

International Journal of Communications

ISSN

1998-4480

e-ISSN

—

Svazek periodika

7

Číslo periodika v rámci svazku

1

Stát vydavatele periodika

PT - Portugalská republika

Počet stran výsledku

9

Strana od-do

1-9

Kód UT WoS článku

—

EID výsledku v databázi Scopus

—