Options for innovation of marketing approaches to the market in the non-profit sector

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28130%2F14%3A43872267" target="_blank" >RIV/70883521:28130/14:43872267 - isvavai.cz</a>

Výsledek na webu

<a href="http://dx.doi.org/10.1016/j.sbspro.2015.01.1208" target="_blank" >http://dx.doi.org/10.1016/j.sbspro.2015.01.1208</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1016/j.sbspro.2015.01.1208" target="_blank" >10.1016/j.sbspro.2015.01.1208</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Options for innovation of marketing approaches to the market in the non-profit sector

Popis výsledku v původním jazyce

The variety of marketing tools and their constant attack on literally our every step is a significant stimulus for searching for new ways how to veer off the monotonous mass and to efficiently address the current as well as potential customers. The situation becomes more complex especially in the area of the non-profit sector as even here the responsibility for one's own organization within the market becomes an important aspect, and to position it into such relations towards its environment helping toensure its constant success. The presented study points at one of the possible options for a solution in utilizing the creative potential, the essence of which is the cooperation of non-profit organizations with the academic sphere on the regional level.

Název v anglickém jazyce

Options for innovation of marketing approaches to the market in the non-profit sector

Popis výsledku anglicky

The variety of marketing tools and their constant attack on literally our every step is a significant stimulus for searching for new ways how to veer off the monotonous mass and to efficiently address the current as well as potential customers. The situation becomes more complex especially in the area of the non-profit sector as even here the responsibility for one's own organization within the market becomes an important aspect, and to position it into such relations towards its environment helping toensure its constant success. The presented study points at one of the possible options for a solution in utilizing the creative potential, the essence of which is the cooperation of non-profit organizations with the academic sphere on the regional level.

Druh

D - Stať ve sborníku

CEP obor

AM - Pedagogika a školství

OECD FORD obor

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Projekt

—

Návaznosti

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Rok uplatnění

2014

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Procedia - Social and Behavioral Sciences

ISBN

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ISSN

1877-0428

e-ISSN

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Počet stran výsledku

8

Strana od-do

334-241

Název nakladatele

Elsevier, Ltd.

Místo vydání

Kidlington

Místo konání akce

Madrid, Spain

Datum konání akce

1. 9. 2014

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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