An empirical study of public perceptions on ambient media

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28130%2F15%3A43873631" target="_blank" >RIV/70883521:28130/15:43873631 - isvavai.cz</a>

Výsledek na webu

<a href="http://www.ijsim.net/index.php/papers/item/download/124_cd08bfe1148d7dadc9ba4077a7ff66d4" target="_blank" >http://www.ijsim.net/index.php/papers/item/download/124_cd08bfe1148d7dadc9ba4077a7ff66d4</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.15556/IJSIM.02.04.004" target="_blank" >10.15556/IJSIM.02.04.004</a>

Jazyk výsledku

angličtina

Název v původním jazyce

An empirical study of public perceptions on ambient media

Popis výsledku v původním jazyce

This paper examines the issue of ambient media in the framework of marketing communication on the level of perception by general public. The article states detailed results of broadband research on the topic of Perception of ambient media by general public in the context of communicate efficiency, which has been done by mobile platform in over 80 countries all over the world. The results seem to be the reflection of current situation in the field of individual marketing communication tools and the mediawhich are dealing with still growing "blindness" of the recipients. Commercial and non-commercial subjects are forced to seek new opportunities to communicate with their target group and therefore the right solution could be the usage of ambient media.Authors base their results on the replies of recipients and he demonstrates the value of usage ambient media, and also they show the opportunity to increase the competitiveness of a company, a brand or a product right by means of ambient

Název v anglickém jazyce

An empirical study of public perceptions on ambient media

Popis výsledku anglicky

This paper examines the issue of ambient media in the framework of marketing communication on the level of perception by general public. The article states detailed results of broadband research on the topic of Perception of ambient media by general public in the context of communicate efficiency, which has been done by mobile platform in over 80 countries all over the world. The results seem to be the reflection of current situation in the field of individual marketing communication tools and the mediawhich are dealing with still growing "blindness" of the recipients. Commercial and non-commercial subjects are forced to seek new opportunities to communicate with their target group and therefore the right solution could be the usage of ambient media.Authors base their results on the replies of recipients and he demonstrates the value of usage ambient media, and also they show the opportunity to increase the competitiveness of a company, a brand or a product right by means of ambient

Druh

J_x - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)

CEP obor

AJ - Písemnictví, mas–media, audiovize

OECD FORD obor

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Projekt

—

Návaznosti

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Rok uplatnění

2015

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

International Journal of Strategic Innovative Marketing

ISSN

2241-8407

e-ISSN

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Svazek periodika

2

Číslo periodika v rámci svazku

4

Stát vydavatele periodika

GR - Řecká republika

Počet stran výsledku

16

Strana od-do

49-64

Kód UT WoS článku

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EID výsledku v databázi Scopus

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