Ambient media in advertising : importance of design in ambient media creation

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28130%2F18%3A63520218" target="_blank" >RIV/70883521:28130/18:63520218 - isvavai.cz</a>

Výsledek na webu

<a href="https://digilib.k.utb.cz/handle/10563/43782" target="_blank" >https://digilib.k.utb.cz/handle/10563/43782</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Ambient media in advertising : importance of design in ambient media creation

Popis výsledku v původním jazyce

The book Ambient media in advertising: The importance of design in the process of creation of ambient media deals with the role of graphic and industrial design in the creative process and perception of ambient medium. Aim of the author is to establish a role and importance of design in the process of creation of ambient media based on theoretical resources and evaluation of analysis. The book describes impact and influence of ambient media on recipients based on extensive quantitative research. Almost 1000 examples of ambient media were gathered and analysed to become the source for this study. Within the results of quantitative research carried out the method SASI worldwide, the author defines a position of ambient media in a system of marketing communication. Also the definition of ambient media is set down. Finally a reader of the book finds out optimal process of creation of ambient medium in the frames of ambient media design.

Název v anglickém jazyce

Ambient media in advertising : importance of design in ambient media creation

Popis výsledku anglicky

The book Ambient media in advertising: The importance of design in the process of creation of ambient media deals with the role of graphic and industrial design in the creative process and perception of ambient medium. Aim of the author is to establish a role and importance of design in the process of creation of ambient media based on theoretical resources and evaluation of analysis. The book describes impact and influence of ambient media on recipients based on extensive quantitative research. Almost 1000 examples of ambient media were gathered and analysed to become the source for this study. Within the results of quantitative research carried out the method SASI worldwide, the author defines a position of ambient media in a system of marketing communication. Also the definition of ambient media is set down. Finally a reader of the book finds out optimal process of creation of ambient medium in the frames of ambient media design.

Druh

B - Odborná kniha

CEP obor

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OECD FORD obor

50802 - Media and socio-cultural communication

Projekt

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Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2018

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

ISBN

978-80-7454-825-3

Počet stran knihy

140

Název nakladatele

Tomas Bata University in Zlín, Faculty of Multimedia Communications

Místo vydání

Zlín

Kód UT WoS knihy

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