Student projects as a tool of university PR and brand building

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28130%2F20%3A63526689" target="_blank" >RIV/70883521:28130/20:63526689 - isvavai.cz</a>

Výsledek na webu

<a href="https://www.futureacademy.org.uk/files/images/upload/ICEEPSY2018F51.pdf" target="_blank" >https://www.futureacademy.org.uk/files/images/upload/ICEEPSY2018F51.pdf</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.15405/epsbs.2019.01.51" target="_blank" >10.15405/epsbs.2019.01.51</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Student projects as a tool of university PR and brand building

Popis výsledku v původním jazyce

There are new opportunities and trends in public relations and brand building and in the issue of university communication with the public and in the issue of university brand building. Knowledge of these changes and trends is a prerequisite for successful and effective communication of universities with their potential clients. What is the scope of technologies and the role of project management in production systems of culture? What are the new tools in the field of university public communications? And whether the new public relations tools act as tools for building a university brand? New findings will be used for building of university communication strategies. New communication strategies are necessary for communication with the public, especially with high school students who are potential clients of universities. The study is based on textual and content analysis of documents stored in university information networks and accessible via the Internet. Student projects have a strong potential in the processes of university communication with the public. As an effective method in the process of promotion, publishing and distribution of student projects, appears to be the use of e-marketing methods. The paper concludes that creation and on-line publication of student projects represent the initial stage in the process of university communication with public and the specific forms and the important components in the field of university brand building. (C) 2019 Published by Future Academy www.FutureAcademy.org.UK

Název v anglickém jazyce

Student projects as a tool of university PR and brand building

Popis výsledku anglicky

There are new opportunities and trends in public relations and brand building and in the issue of university communication with the public and in the issue of university brand building. Knowledge of these changes and trends is a prerequisite for successful and effective communication of universities with their potential clients. What is the scope of technologies and the role of project management in production systems of culture? What are the new tools in the field of university public communications? And whether the new public relations tools act as tools for building a university brand? New findings will be used for building of university communication strategies. New communication strategies are necessary for communication with the public, especially with high school students who are potential clients of universities. The study is based on textual and content analysis of documents stored in university information networks and accessible via the Internet. Student projects have a strong potential in the processes of university communication with the public. As an effective method in the process of promotion, publishing and distribution of student projects, appears to be the use of e-marketing methods. The paper concludes that creation and on-line publication of student projects represent the initial stage in the process of university communication with public and the specific forms and the important components in the field of university brand building. (C) 2019 Published by Future Academy www.FutureAcademy.org.UK

Druh

D - Stať ve sborníku

CEP obor

—

OECD FORD obor

50302 - Education, special (to gifted persons, those with learning disabilities)

Projekt

—

Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2020

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

9th International Conference on Education and Educational Psychology (ICEEPSY 2018)

ISBN

—

ISSN

2357-1330

e-ISSN

—

Počet stran výsledku

9

Strana od-do

535-543

Název nakladatele

Future Academy

Místo vydání

Londýn

Místo konání akce

Athény

Datum konání akce

2. 10. 2018

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

000527803500045