DOES THE PACKAGING CHANGE THE PERCEIVED TASTE OF BEER? RESULTS FROM A BEER EXPERIMENT

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F71226401%3A_____%2F20%3AN0100365" target="_blank" >RIV/71226401:_____/20:N0100365 - isvavai.cz</a>

Výsledek na webu

<a href="http://www.efzg.unizg.hr/market" target="_blank" >http://www.efzg.unizg.hr/market</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.22598/mt/2020.32.1.65" target="_blank" >10.22598/mt/2020.32.1.65</a>

Jazyk výsledku

angličtina

Název v původním jazyce

DOES THE PACKAGING CHANGE THE PERCEIVED TASTE OF BEER? RESULTS FROM A BEER EXPERIMENT

Popis výsledku v původním jazyce

The results of the exper- iment show that beer consumer behavior can be influ- enced by the beer packaging material. If consumers knew that the beer had been poured from a glass bottle, they assessed its taste better than if they had no infor- mation on the type of beer packaging. Similarly, the opposite was found to be true of the plastic bottle – if consumers knew that the beer had been poured from a plastic bottle, they said it tasted worse than if they had no such information. No statistically significant differ- ence was found in the tasting of canned beer with or without the knowledge of the packaging material.

Název v anglickém jazyce

DOES THE PACKAGING CHANGE THE PERCEIVED TASTE OF BEER? RESULTS FROM A BEER EXPERIMENT

Popis výsledku anglicky

The results of the exper- iment show that beer consumer behavior can be influ- enced by the beer packaging material. If consumers knew that the beer had been poured from a glass bottle, they assessed its taste better than if they had no infor- mation on the type of beer packaging. Similarly, the opposite was found to be true of the plastic bottle – if consumers knew that the beer had been poured from a plastic bottle, they said it tasted worse than if they had no such information. No statistically significant differ- ence was found in the tasting of canned beer with or without the knowledge of the packaging material.

Druh

J_SC - Článek v periodiku v databázi SCOPUS

CEP obor

—

OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2020

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

MARKET-TRŽIŠTE

ISSN

0353-4790

e-ISSN

1849-1383

Svazek periodika

32

Číslo periodika v rámci svazku

1

Stát vydavatele periodika

HR - Chorvatská republika

Počet stran výsledku

14

Strana od-do

65-78

Kód UT WoS článku

000542476100005

EID výsledku v databázi Scopus

2-s2.0-85090813132