The Analysis of Czech Customers Attitude to Modern Technologies in Retail

Kód výsledku v IS VaVaI

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Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

The Analysis of Czech Customers Attitude to Modern Technologies in Retail

Popis výsledku v původním jazyce

Modern technologies are currently very important tools for retailers how to increase the effectiveness of processes which take place in retail chains. It is not just retailers who use modern technologies - customers also use these technologies when theymake purchases in retail stores. The main aim of this article is to analyse the attitude of Czech customers to these technologies from various aspects. Knowledge of customers' attitudes forms a basic step for retailers to be able to improve the modern technologies perception and also to increase the level of these technologies use. Based on the analysis it can be stated that the customers' attitude to modern technologies is modestly positive regardless the gender, age or other demographic and socioeconomic characteristics. Very interesting is the finding that modern technologies are used more by women and by inhabitants from the larger places of residence.

Název v anglickém jazyce

The Analysis of Czech Customers Attitude to Modern Technologies in Retail

Popis výsledku anglicky

Modern technologies are currently very important tools for retailers how to increase the effectiveness of processes which take place in retail chains. It is not just retailers who use modern technologies - customers also use these technologies when theymake purchases in retail stores. The main aim of this article is to analyse the attitude of Czech customers to these technologies from various aspects. Knowledge of customers' attitudes forms a basic step for retailers to be able to improve the modern technologies perception and also to increase the level of these technologies use. Based on the analysis it can be stated that the customers' attitude to modern technologies is modestly positive regardless the gender, age or other demographic and socioeconomic characteristics. Very interesting is the finding that modern technologies are used more by women and by inhabitants from the larger places of residence.

Druh

D - Stať ve sborníku

CEP obor

AH - Ekonomie

OECD FORD obor

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Projekt

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Návaznosti

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Rok uplatnění

2015

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

25th International Business Information Management Association Conference - Innovation Vision 2020: From Regional Development Sustainability to Global Economic Growth, IBIMA 2015

ISBN

9780986041945

ISSN

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e-ISSN

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Počet stran výsledku

13

Strana od-do

571-583

Název nakladatele

International Business Information Management Association, IBIMA

Místo vydání

Norristown (USA)

Místo konání akce

Amsterdam

Datum konání akce

7. 5. 2015

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

000360508700054