Marketing Strategy for Effective Customer Relationship Management

Kód výsledku v IS VaVaI

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Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Marketing Strategy for Effective Customer Relationship Management

Popis výsledku v původním jazyce

This paper aims to analyse differential approaches to the Customer Relationship Management theory. The main strategies for the CRM concern the customers as the core value to the company. From establishing, developing, finishing and evaluation customer relations, with the help of technology, obtain, analyse and valuably use of the customer information and exchange at the aim of establishing a long-term relationship for profitability and competitive advantage. CRM, in some aspects, takes the customer as business partner and this concept helps the company act more effectively, efficiently and productively. The research question is: what is the proper effective strategy for customer relationship management. Several methodological approaches are examined and applied.

Název v anglickém jazyce

Marketing Strategy for Effective Customer Relationship Management

Popis výsledku anglicky

This paper aims to analyse differential approaches to the Customer Relationship Management theory. The main strategies for the CRM concern the customers as the core value to the company. From establishing, developing, finishing and evaluation customer relations, with the help of technology, obtain, analyse and valuably use of the customer information and exchange at the aim of establishing a long-term relationship for profitability and competitive advantage. CRM, in some aspects, takes the customer as business partner and this concept helps the company act more effectively, efficiently and productively. The research question is: what is the proper effective strategy for customer relationship management. Several methodological approaches are examined and applied.

Druh

D - Stať ve sborníku

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

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Návaznosti

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Rok uplatnění

2016

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Proceedings of the 27th International Business Information Management Association Conference - Innovation Management and Education Excellence Vision 2020: From Regional Development Sustainability to Global Economic Growth, IBIMA 2016

ISBN

9780986041969

ISSN

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e-ISSN

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Počet stran výsledku

5

Strana od-do

875-879

Název nakladatele

International Business Information Management Association, IBIMA

Místo vydání

Norristown (USA)

Místo konání akce

Milan, Italy

Datum konání akce

4. 5. 2016

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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